{
"meta": {
"funnel": "dating-ai",
"lang": "en",
"totalSteps": 26,
"brand": "Charmist",
"logo": "/assets/img/charmist-logo-black.webp",
"footer": "© 2026 Charmist. All rights reserved.",
"terms": "By continuing, you agree with Terms, Privacy Policy.",
"emailUrlPattern": "/quiz/",
"checkoutUrlPattern": "/checkout.html",
"presellPages": [
{
"id": "presell-pag1",
"type": "presell",
"url": "/pag1/",
"title": "Say It Right \u2014 And She Starts Wanting You",
"description": "Pr\u00e9-landing com CTA pro quiz. Captura UTM + cria session no Supabase.",
"next": "goal"
}
]
},
"screens": [
{
"id": "goal",
"type": "intro-grid",
"progress": 1,
"title": "What are you looking for?",
"autoAdvance": true,
"options": [
{"key": "committed", "text": "A committed relationship", "img": "assets/img/q-1-1.webp", "icon": "assets/icons/q-1-1-icon.svg"},
{"key": "casual", "text": "Casual dating and fun", "img": "assets/img/q-1-2.webp", "icon": "assets/icons/q-1-2-icon.svg"},
{"key": "friends", "text": "New friendships", "img": "assets/img/q-1-3.webp", "icon": "assets/icons/q-1-3-icon.svg"},
{"key": "figuring", "text": "Still figuring it out", "img": "assets/img/q-1-4.webp", "icon": "assets/icons/q-1-4-icon.svg"}
],
"showTerms": true,
"next": "age"
},
{
"id": "age",
"type": "single-select",
"progress": 2,
"title": "How old are you?",
"autoAdvance": true,
"options": [
{"key": "18-24", "text": "18 - 24"},
{"key": "25-34", "text": "25 - 34"},
{"key": "35-44", "text": "35 - 44"},
{"key": "45-54", "text": "45 - 54"},
{"key": "55+", "text": "55 +"}
],
"next": "personality"
},
{
"id": "personality",
"type": "single-select-icon",
"progress": 3,
"title": "How would you describe your personality?",
"autoAdvance": true,
"options": [
{"key": "introvert", "text": "Introverted", "icon": "assets/icons/q-3-1-icon.svg"},
{"key": "extrovert", "text": "Extroverted", "icon": "assets/icons/q-3-2-icon.svg"},
{"key": "mix", "text": "A mix of both", "icon": "assets/icons/q-3-3-icon.svg"},
{"key": "unsure", "text": "Not sure", "icon": "assets/icons/q-3-4-icon.svg"}
],
"next": "journey"
},
{
"id": "journey",
"type": "single-select",
"progress": 4,
"title": "Where are you on your dating journey?",
"autoAdvance": true,
"options": [
{"key": "dream", "text": "Almost living my dream love life"},
{"key": "progress", "text": "Making some progress"},
{"key": "starting", "text": "Just getting started"}
],
"next": "coaching-welcome"
},
{
"id": "coaching-welcome",
"type": "coaching-carousel",
"hideProgress": true,
"headline": "You've come to the right place!",
"body": "Join 150,000+ men turning dry chats into dates.",
"rating": {"stars": "4.6/5", "reviews": "Based on 465 reviews"},
"autoRotateMs": 3000,
"slides": [
{
"id": "profile",
"label": "Profile",
"kind": "image-ba",
"beforeLabel": "Before",
"beforeImage": "/assets/img/before-image.webp",
"afterLabel": "After",
"afterImage": "/assets/img/after-image.webp",
"caption": "A profile she can't scroll past"
},
{
"id": "matches",
"label": "Matches",
"kind": "single-image",
"image": "/assets/img/prompt-1-mobiles.webp",
"caption": "Matches stop ghosting. They reply."
},
{
"id": "first-date",
"label": "First date",
"kind": "calendar-ba",
"beforeLabel": "Before",
"beforeSub": "14 days matched. Zero dates.",
"beforeEvents": [],
"afterLabel": "After",
"afterSub": "3 dates booked. This week.",
"afterEvents": [
{"day": "Tue", "time": "7pm", "label": "Coffee with Sarah", "emoji": "\u2615"},
{"day": "Thu", "time": "8pm", "label": "Dinner with Jess", "emoji": "\ud83c\udf77"},
{"day": "Sat", "time": "6pm", "label": "Drinks with Maya", "emoji": "\ud83c\udf78"}
],
"weekDays": ["Mon","Tue","Wed","Thu","Fri","Sat","Sun"],
"caption": "Stop texting forever. Start meeting in real life."
}
],
"cta": "Continue",
"next": "skills"
},
{
"id": "skills",
"type": "multi-select",
"progress": 6,
"title": "What skills would you like to improve?",
"subtitle": "Select all that apply",
"options": [
{"key": "attraction", "text": "Secrets of attraction", "icon": "assets/icons/q-6-1-icon.svg"},
{"key": "texting", "text": "Texting with confidence", "icon": "assets/icons/q-6-2-icon.svg"},
{"key": "flirting", "text": "Flirting tips", "icon": "assets/icons/q-6-3-icon.svg"},
{"key": "confidence", "text": "Building self-confidence", "icon": "assets/icons/q-6-4-icon.svg"},
{"key": "starting", "text": "Starting conversations", "icon": "assets/icons/q-6-5-icon.svg"}
],
"cta": "Continue",
"minSelect": 1,
"next": "coaching-first-goal"
},
{
"id": "coaching-first-goal",
"type": "coaching-recap",
"hideProgress": true,
"badge": {"text": "Step 1 of 4 complete", "icon": "check"},
"headline": "Awesome! You've just set your first goal!",
"progress": {"done": 1, "total": 4},
"recapGroups": [
{"label": "Your main goal:", "from": "goal", "mode": "single"},
{"label": "Desired skills:", "from": "skills", "mode": "multi"}
],
"closer": "Let's keep going so we can find the perfect way for you to build an emotional connection.",
"cta": "Continue",
"next": "likert-light"
},
{
"id": "likert-light",
"type": "likert",
"progress": 8,
"title": "I prefer to keep my texts light and casual",
"instruction": "How well does the statement above describe you?",
"autoAdvance": true,
"scale": 5,
"labels": ["Completely disagree", "Completely agree"],
"next": "likert-rejection"
},
{
"id": "likert-rejection",
"type": "likert",
"progress": 9,
"title": "I struggle dealing with rejection",
"instruction": "How well does the statement above describe you?",
"autoAdvance": true,
"scale": 5,
"labels": ["Completely disagree", "Completely agree"],
"next": "slider-early-interest"
},
{
"id": "slider-early-interest",
"type": "slider",
"progress": 10,
"title": "How important is it that a woman shows interest early on?",
"instruction": "Please choose the level of importance",
"min": 0,
"max": 10,
"default": 5,
"labels": ["Not that important", "Very important"],
"cta": "Continue",
"next": "coaching-signals"
},
{
"id": "coaching-signals",
"type": "coaching-before-after",
"hideProgress": true,
"headline": "It's important for a man to know when a woman is interested in him.",
"body": "Recognizing her feelings can help guide you toward achieving your dating goals. We'll take all your preferences into account to create your personalized plan!",
"before": {
"label": "Before",
"messages": [
"I've been thinking about you... Want to hang out soon?",
"Did you enjoy your night?",
"I'm swamped with work right now; can we chat later?"
]
},
"after": {
"label": "After",
"messages": [
"I can't stop thinking about our last conversation. Let's catch up soon!",
"I had a great night out, but it would've been better with you there. How about a fun date this weekend?",
"I'm buried in work at the moment, but you're definitely on my mind. Let's schedule a chat when I'm free!"
]
},
"cta": "Continue",
"next": "likert-needs"
},
{
"id": "likert-needs",
"type": "likert",
"progress": 12,
"title": "I tend to open up about my needs right away",
"instruction": "How well does the statement above describe you?",
"autoAdvance": true,
"scale": 5,
"labels": ["Completely disagree", "Completely agree"],
"showIf": {"any": [
{"field": "personality", "eq": "extrovert"},
{"field": "goal", "eq": "casual"}
]},
"next": "conversation"
},
{
"id": "conversation",
"type": "single-select-icon",
"progress": 13,
"title": "Do you struggle to keep a conversation going?",
"autoAdvance": true,
"options": [
{"key": "yes", "text": "Yes", "icon": "../assets/icons/single-like.svg", "iconActive": "../assets/icons/single-likeActive.svg"},
{"key": "no", "text": "No", "icon": "../assets/icons/single-dislike.svg", "iconActive": "../assets/icons/single-dislikeActive.svg"},
{"key": "unsure", "text": "Not sure", "icon": "../assets/icons/single-dont-know.svg", "iconActive": "../assets/icons/single-dont-knowActive.svg"}
],
"next": "reply-speed"
},
{
"id": "reply-speed",
"type": "single-select-icon",
"progress": 14,
"title": "How quickly do you usually reply to a woman you're interested in?",
"autoAdvance": true,
"options": [
{"key": "right-away", "text": "Right away", "icon": "../assets/icons/q-15-1-icon.svg", "iconActive": "../assets/icons/q-15-1-iconActive.svg"},
{"key": "wait-bit", "text": "I wait a bit", "icon": "../assets/icons/q-15-2-icon.svg", "iconActive": "../assets/icons/q-15-2-iconActive.svg"}
],
"next": "coaching-challenge"
},
{
"id": "coaching-challenge",
"type": "coaching-testimonial",
"hideProgress": true,
"headline": "Dating can be a challenge, but we are here to support you",
"heroImage": "assets/img/coaching-challenge-hero.webp",
"caption": "Our plans have helped 150,000 men improve their love life",
"carousel": true,
"autoRotateMs": 4500,
"testimonials": [
{
"name": "Harry, 28",
"stars": 5,
"text": "I was stuck in dry chats forever. After a few weeks using the AI suggestions, I finally got the confidence to ask her out \u2014 and she said yes."
},
{
"name": "Marcus, 34",
"stars": 5,
"text": "Three dates in one month after a year of zero. The opener suggestions alone were worth it. I finally feel like myself on apps."
},
{
"name": "Ethan, 31",
"stars": 5,
"text": "The ghost-recovery playbook actually works. Re-engaged a match I thought was gone and we're meeting Saturday. Unreal."
}
],
"cta": "Continue",
"next": "read-lines"
},
{
"id": "read-lines",
"type": "single-select-icon",
"progress": 16,
"title": "Can you easily read between the lines when she texts?",
"autoAdvance": true,
"options": [
{"key": "yes", "text": "Yes", "icon": "../assets/icons/single-like.svg", "iconActive": "../assets/icons/single-likeActive.svg"},
{"key": "no", "text": "No", "icon": "../assets/icons/single-dislike.svg", "iconActive": "../assets/icons/single-dislikeActive.svg"}
],
"next": "likert-emotions"
},
{
"id": "likert-emotions",
"type": "likert",
"progress": 17,
"title": "I feel comfortable expressing my emotions",
"instruction": "How well does the statement above describe you?",
"autoAdvance": true,
"scale": 5,
"labels": ["Completely disagree", "Completely agree"],
"next": "delayed"
},
{
"id": "delayed",
"type": "single-select-icon",
"progress": 18,
"title": "Have you ever delayed your response on purpose?",
"autoAdvance": true,
"options": [
{"key": "yes", "text": "Yes", "icon": "../assets/icons/single-like.svg", "iconActive": "../assets/icons/single-likeActive.svg"},
{"key": "no", "text": "No", "icon": "../assets/icons/single-dislike.svg", "iconActive": "../assets/icons/single-dislikeActive.svg"}
],
"next": "ghosted"
},
{
"id": "ghosted",
"type": "single-select-icon",
"progress": 19,
"title": "Have you ever been ghosted?",
"autoAdvance": true,
"options": [
{"key": "yes", "text": "Yes", "icon": "../assets/icons/single-like.svg", "iconActive": "../assets/icons/single-likeActive.svg", "next": "coaching-ghosted-yes"},
{"key": "no", "text": "No", "icon": "../assets/icons/single-dislike.svg", "iconActive": "../assets/icons/single-dislikeActive.svg", "next": "coaching-ghosted-no"}
],
"next": "coaching-ghosted-yes"
},
{
"id": "coaching-ghosted-yes",
"type": "coaching-before-after",
"chatStyle": "iphone",
"matchName": "Emma",
"hideProgress": true,
"headline": "Don't worry — being ghosted isn't a dead end",
"body": "We'll help you recover stalled chats and turn silence into a second date. Your personalized plan includes a ghost-recovery playbook.",
"before": {
"label": "Before",
"timestamp": "Tue 11:42 AM",
"messages": [
{"sender": "me", "text": "Hey \ud83d\udc4b"},
{"sender": "me", "text": "You okay?"},
{"sender": "me", "text": "Guess you're busy..."}
]
},
"after": {
"label": "After",
"timestamp": "Today 7:18 PM",
"messages": [
{"sender": "me", "text": "Realized I never told you the thing I actually wanted to say. Might be too late, I know that \u2014 but here it is anyway."},
{"sender": "her", "text": "Wait what's the thing?? \ud83d\udc40"}
]
},
"cta": "Continue",
"next": "slider-importance"
},
{
"id": "coaching-ghosted-no",
"type": "coaching-before-after",
"hideProgress": true,
"headline": "Great to hear you're feeling positive!",
"body": "Momentum matters. Let's lock it in with a personalized plan that keeps your chats sharp.",
"before": {
"label": "Before",
"messages": [
"Good morning!"
]
},
"after": {
"label": "After",
"messages": [
"How would you have liked me to wake you up this morning?"
]
},
"cta": "Continue",
"next": "slider-importance"
},
{
"id": "slider-importance",
"type": "slider",
"progress": 21,
"title": "How important is improving your dating life currently?",
"instruction": "Please choose the level of importance",
"min": 0,
"max": 10,
"default": 5,
"labels": ["Not that important", "Very important"],
"cta": "Continue",
"next": "coaching-honest"
},
{
"id": "coaching-honest",
"type": "coaching",
"hideProgress": true,
"headline": "Thanks for being honest!",
"body": "We know opening up isn't always easy, but the results will be worth it. Just a few more questions and your perfect plan will be ready!",
"bulletsStyle": "timeline",
"bullets": [
"Skip the small talk and dive into conversations",
"Achieve your dating goals in no time",
"Always know what to say to any woman"
],
"image": "assets/img/coaching-honest-hero.webp",
"cta": "Continue",
"next": "time-invest"
},
{
"id": "time-invest",
"type": "single-select-icon",
"progress": 23,
"title": "How much time are you ready to invest to improve your dating skills?",
"autoAdvance": true,
"options": [
{"key": "lt5", "text": "< 5 minutes/day", "icon": "../assets/icons/q-24-1-icon.svg", "iconActive": "../assets/icons/q-24-1-iconActive.svg"},
{"key": "5-10", "text": "5 - 10 minutes/day", "icon": "../assets/icons/q-24-2-icon.svg", "iconActive": "../assets/icons/q-24-2-iconActive.svg"},
{"key": "10-30", "text": "10 - 30 minutes/day","icon": "../assets/icons/q-24-3-icon.svg", "iconActive": "../assets/icons/q-24-3-iconActive.svg"},
{"key": "gt30", "text": "> 30 minutes/day", "icon": "../assets/icons/q-24-4-icon.svg", "iconActive": "../assets/icons/q-24-4-iconActive.svg"}
],
"next": "recap-profile"
},
{
"id": "recap-profile",
"type": "recap-profile",
"hideProgress": true,
"headline": "Based on your answers, this is your profile",
"body": "We know opening up isn't always easy, but the results will be worth it. Just a few more questions and your perfect plan will be ready!",
"meterLabel": "Your love life potential",
"meterLevels": ["Low", "Moderate", "High", "Extreme"],
"meterPointer": "High",
"meterStyle": "linear",
"recapGroups": [
{"label": "Your main goal:", "from": "goal"},
{"label": "Desired skills:", "from": "skills"},
{"label": "Your daily learning goal:","from": "time-invest"}
],
"cta": "Continue",
"next": "loading-plan"
},
{
"id": "loading-plan",
"type": "loading-plan",
"hideProgress": true,
"headline": "Loading your personalized plan!",
"durationSec": 25,
"pausePopup": {
"atPct": 50,
"headline": "Based on your answers, you're a strong candidate.",
"body": "Ready to see your plan?",
"primaryCta": "Yes, show me",
"secondaryCta": "I'm ready"
},
"bars": [
"Setting your goals",
"Adapting key growth areas",
"Selecting content",
"Prioritizing challenges"
],
"testimonials": [
{"name": "Lucas", "stars": 5, "text": "This is exactly what I needed. The AI suggestions sound like me, but better."},
{"name": "Kenneth", "stars": 5, "text": "Within a week I had two dates lined up. Game changer."},
{"name": "Jonathan", "stars": 5, "text": "I finally stopped freezing mid-conversation. Huge difference."}
],
"next": "journey-pitch"
},
{
"id": "journey-pitch",
"type": "pitch",
"hideProgress": true,
"headline": "Your Journey to Dating Success with Charmist",
"milestones": [
{"when": "Today", "label": "Start using Charmist", "color": "#D1356A"},
{"when": "In 1 week", "label": "Go on dates", "color": "#4A4A4A"},
{"when": "In 4 weeks", "label": "Achieve your dating goals","color": "#2DA05A"}
],
"cta": "Get My AI Dating Assistant",
"next": "email"
},
{
"id": "email",
"type": "email",
"hideProgress": true,
"title": "Enter your email to see your results",
"placeholder": "Email",
"disclaimer": "Your privacy is important to us, and we're dedicated to safeguarding your personal information. We will handle your data in accordance with our Privacy Policy.",
"cta": "Get My AI Dating Assistant",
"next": "checkout-redirect"
},
{
"id": "checkout-redirect",
"type": "redirect",
"target": "/checkout.html"
}
]
}